This is my rising.
I built Indigo Rising because I believe the best businesses come from something real — a lived experience, a genuine need, a quiet voice that kept saying: this could be better.
I'm a hiker, a friend, and a builder with a lot of heart. I've stood on the summit of Kilimanjaro, Whitney, and Shasta — and what I've learned from every one of those climbs is that the hardest part is never the mountain. It's the voice inside that tells you to turn back.
Every venture I build is my answer to that voice. Wide Awake Women exists because I needed it. Good Dog Good Life exists because I watched my mom and her husband's rescue dog change everything — the way they moved through the world, the joy they found, the bond that grew into something neither of them expected. Every tool I create is built with compassion first — for the real person on the other end, just trying to figure things out.
I don't build for markets. I build for people. That's the fire behind everything here.
Mt. Whitney summit · 14,505 ft